About Us

Specializing in screen printing, embroidery, and other services, Apparel Matters is a professional apparel and product customization company located in Orange County, California. With the primary purpose of delivering customization services to a wide variety of customers and markets, Apparel Matters believes it's more than a transaction, it's a valued relationship - something personal, everything custom, made to matter. Contact us for a quote to see the AM difference for yourself.


The Apparel Matters Team

The Apparel Matters Story: With two young children, Lorri and Dean committed to active parenting and volunteer work supporting community youth organizations. During a volunteer assignment to coordinate spirit wear for a youth group, Lorri experienced the common frustrations of minimum order requirements; hidden charges, missed deliveries, left over inventory, poor quality, lack of communication, and wasted time. Lorri, like others, searched for a better way to minimize mistakes while getting the right apparel, with the right design, on time, at the right price. With no consistent solution, the vision of Apparel Matters was born.

Over the years, Lorri learned the language, the processes, and built the relationships needed to successfully source and deliver custom logo'd apparel to various community based organizations.  Lorri realized the missing link was a repeatable business process and a customer driven approach that was focused on delivering a complete solution that was both people and product focused. As a result of lessons learned and established relationships, Lorri and Dean opened a shop catering to local customers in need of apparel customizing services.  Leaving a combined 40 years of corporate work behind, the goal was to deliver the best garment decorating methods through a proven service model, leveraging their business and management experience.

Today, the AM operational framework is people caring, product smart, process competent, and performance focused. Apparel Matters believes in old school customer service; being available and responsive, engaging with purpose, doing the work well, doing it on time, and charging a fair price. The impact of the Apparel Matters system is the positive experience in getting the right solution, at the right time, to get the right result. Each day, together with our customers we help create a purposeful connection between our customers, their custom images, and their audience.

It’s more than an order, it’s more than a t-shirt, it’s something personal, always custom, and made to matter.

-The Apparel Matters Team